The Power of Staging Before and After

The Power of Staging Before and After

For a community that was largely developed 40-50 years ago, the Aspen Valley has its share of dated housing stock that could use a little re-fresh. This is why we are seeing so many remodels and new builds happening in Aspen and Snowmass. Understandably, Sellers don’t always want to invest in a remodel before they sell a home but it's striking how successful good staging can be in marketing a home and a successful sale.
I have had the great opportunity to use my own staging items and in some cases purchase new furnishings resulting in quick and above-market sales. But when a seller is reluctant to re-decorate or paint there is the next best solution that I have been able to offer my clients. It's called virtual staging and can be done using 3-dimensional technology to remove furniture, change colors and finishes, and create a whole new look through photography alone. This allows a buyer to imagine the possibilities.
Below you can see some examples of both actual and virtual staging.

Upper Ranch Road, Aspen

Using my own staging supply and clients' existing furniture, we gave this home a contemporary and fresh look. Sold for $2,750,000 in under 60 days.
Bedroom Before - Vacant in 2013

Bedroom After - Staged in 2018

Snowmass Villas, Snowmass Village

This condo was listed in 2014 for $1,050,00 and then relisted again in 2018, this time repainted and re-furnished with a staging budget under $10,000. It sold for $1,180,000.
Living Area Before (2014)

4000 Brush Creek Rd 5 - Before

Living Area After Updates & Staging in 2018

4000 Brush Creek Rd 5 - After

390 N. Spring Street, Aspen

This single-family home is one of my current listings in Oklahoma Flats. Virtual staging helps buyers see the potential in the beautiful, but heavy log interiors.



After Virtual Staging


600 E Main Street 204, Aspen

Concept 600 is a condo in downtown Aspen listed by a fellow broker. Here, the broker used virtual staging to rework the living area and give buyers a glimpse of the condo's potential with just a few updates.


Concept 600 - BEFORE

After Virtual Staging

Concept 600 - AFTER

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We offer the highest level of customized expertise and service with integrity. Aspen Lodge Properties has helped buyers & sellers find their dream homes in Aspen and the surrounding areas, including Snowmass Village, Old Snowmass, Basalt, and Carbondale. Our team works in the Aspen luxury home market with a commitment to “clients’ needs come first."

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